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Our Blog What we're up to, what we're seeing, and what we're thinking

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September 2, 2026

Workforce Data Reveals a Surprising New Reality

Discover how Canada’s workforce has changed since COVID and why businesses need current employment data to stay competitive. […]

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August 19, 2026

How to Profit From Ontario’s Student Chaos

Discover how Ontario’s student populations differ across cities and how student behaviour impacts spending, housing, and local businesses.
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Release Notes August 14, 2026
August 14, 2026

Release Notes August 14, 2026

This latest update brings new features and Vividata update. […]

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August 5, 2026

Market Growth: Winning Canada’s New Consumers

Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]

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Release Notes July 10, 2026
July 10, 2026

Release Notes July 10, 2026

This latest update enhances user customization by allowing you to rename maps, duplicate Target projects, and more. Data wave information on exported files is also live! […]

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June 26, 2026

Demographic Chaos: How to Profit From 4 AM FIFA Crowds

Analyze Toronto’s 4 AM FIFA chaos. Use deep demographic data to map local sports fandoms and help your B2C brand capture massive neighborhood revenue spikes. […]

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Release Notes May 29, 2026
May 29, 2026

Release Notes May 29, 2026

With the 2026 Spring Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

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Release Notes April 24, 2026
April 27, 2026

Release Notes April 24, 2026

This latest update enhances user customization by allowing you to rename mapped variables for better clarity, save preferred map layer orders as your default, and seamlessly toggle between percent and value label views. […]

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Release Notes March 27, 2026
March 30, 2026

Release Notes March 27, 2026

With the new quarterly selection options of Vividata now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

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Release Notes February 23, 2026
February 27, 2026

Release Notes February 23, 2026

With the 2026 Winter Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

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