Our Blog What we're up to, what we're seeing, and what we're thinking

November 14, 2025

Release Notes November 14, 2025

With the 2025 Fall Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

November 5, 2025

Release Notes October 20, 2025

This release introduces a revamped Trend Analysis module, expanded Mobile Ad ID export options, and improved Thematic Mapping to make insights easier to visualize, compare, and share. […]

November 5, 2025

Release Notes September 18, 2025

Features in our newest release includes new customizable features, daily usage tracking, and POI mapping enhancements. […]

November 5, 2025

Release Notes July 21, 2025

Features in our newest release includes improvements to the Report Centre, new sharing options, and enhanced mapping features throughout the platform. […]

June 17, 2025

Release Notes June 16, 2025

New features included in our newest release includes thematic maps at the national level, enhanced reporting centre and many more. […]

May 5, 2025

Release Notes May 2, 2025

Excited to announce our Satellite Map view, the ability to combine predefined markets and improved looks in our modules […]

April 8, 2025

Release Notes April 4, 2025

Key updates include the integration of new LLM models for PolarisAI, fresh POI data from Rel8ed, and improved travel time calculations. […]

March 3, 2025

Release Notes February 28, 2025

The latest update adds postal code links to more areas, expanded POI data, and performance enhancements for a faster experience. […]

January 27, 2025

Release Notes January 24, 2025

We’re excited to announce our latest platform update, featuring a new Zone Processing type, Census Subdivision support, and improved POI filtering. […]

January 9, 2025

New Data Update

Happy New Year! As we step into 2025, we’re excited to bring you the latest 2024 data on Polaris. But that’s not all—this year, we’re introducing new variables and reports to help you uncover even deeper insights. […]