Resources and Content Helping Build Data-Driven Projects

All Content

REPORT SAMPLES

All our data is modelled to current year and is available at postal code level (typically 20-35 people or 10-15 households per postal code), DA level (typically 400-700 people or 150-270 households per DA or Dissemination Area), CT level, FSA level (typically 23,000 people or 9,500 households per FSA), CSD, CD, CMA, and custom geographic levels.

Standard Reports

CanaCode Lifestyle Clusters

CanaCode Lifestyle Major Groups
CanaCode Lifestyle Detailed Groups

Demographics

Dwelling
Education
Employment
Ethnicity
Family
Geography
Home Language
Household
Household Income
Immigration
Income
Knowledge of Language
Labour Force
Mobility
Neighbourhood Description
Occupation
Official Language
Overview
Population
Population Income
Religion
Summary
Visible Minority

Household Spending

Household Spending
Market Potential
Household Spending by Major Group

Add-on Reports

Advertising Influence

Advertising Influence

Automobile Usage

Numeris		Vividata
Automobile		Automotive Usage

Beverage Consumption

Numeris		Vividata
Beer		Beer and Wine Consumption
Soft Drinks		Beverage Consumption
Wine

Business Decisions

Numeris		Vividata
Work		Business Decisions

Cannabis Study

Cannabis

Daytime Market

Daytime Market

Energy Conservation

Environment

Estimates & Projections

Estimates & Projections

Financial Patterns

Numeris		Vividata
Financial Services		Finance Patterns

Food Spending

Food Spending

Food and Snack Consumption

Numeris		Vividata
Food		Grocery Consumption
Snacks		Snacks & Candy

Health Care Patterns

Numeris		Vividata
Activities for Health Improvement
Alcohol Consumption
Chronic Conditions
Driving and Safety
Food Consumption
General Health
Health Care Activities and Experience
Health Check-up and Test
Home Care
Life, Job and Relationship
Loss of Productivity
Maternal Experience and Baby Food
Oral Health
Pain Reliever and Drug Use
Physical Activity
Sedentary Activity
Smoking
Sun Safety Behaviours

Health Care		Personal Care
		Health Product Usage

Home Improvement Patterns

Numeris		Vividata
Home Improvement		Real Estate & Home Improvement

Home Rebuilding Activities

Home Rebuilding Activities

Household Products & Pets

Household Products & Pets

Leisure Activities

Numeris		Vividata
Attractions		Leisure Activities
Lotteries and Casinos		Video Games & Home Electronics
Schools, Events and Shows		Life Events
Sports
Video

Loyalty Programs

Loyalty

Media Usage

Numeris		Vividata
Ads & Flyers		Internet Usage
Internet		Websites & Apps
Magazine		Magazine Usage
Multimedia		Newspaper Usage
Newspaper		Out of Home and Other Media Advertising
Radio		Radio
TV		TV Usage

Psychographic Patterns

Numeris		Vividata
Psychographics		Psychographics (Strongly Agree)*

*Available reports include Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree

Restaurant Visits

Numeris		Vividata
Restaurant		Restaurant

Shopping Patterns

Numeris		Vividata
Book Stores		Children’s Products
Clothing Stores		Cosmetics and Women’s Products
Department Stores		Grocery Consumption
Drug Stores		Shopping at Major Stores
Electronics Stores		Household Products & Pets
Eyewear and Optical Stores		Shopping Behaviour
Furniture Stores
Grocery and Convenience Stores
Home Improvement Stores
Jewellery Stores
Office Stores
Pet Stores
Shoe Stores
Sporting Goods Stores
Store Types
Toy Stores

Spending

Big Ticket Items
Retail Spending

Sports Fans and Followers

eSports Fandoms
eSports Followers
Favourite Team – Baseball
Favourite Team – Basketball
Favourite Team – Football
Favourite Team – Hockey
Favourite Team – Soccer
Following Events
Live Events – Attenders
Live Events – Followers
Source of Sport News
Sports Fandoms
Sports Followers
Video Games and Bets

Telecom Patterns

Telecom

Digital Devices and Electronics

Travelling Patterns

Numeris		Vividata
Travel		Travel

Wealth & Assets

Income by Age Group
Wealth & Assets
Wealth and Assets by Age Group

Work Patterns

Work
Labour Force (4-Digit NAICS)
Occupation (4-Digit NOC)

CASE STUDIES

United Way
Red Cross
AIG

PUBLICATIONS

Clustering and visualization of a high dimensional dataset. Manifold and University of Rzeszow have jointly developed an approach to cluster and visualize high dimensional datasets. The application to a diabetes dataset reveals important factors that can help patients improve manage their conditions and quality of life.
A Recommendation for Improvement of Quality of Life Using Contrast Patterns. Using Contrast Pattern Based Collaborative Behavior, we developed a recommendation system for people with high-risk of chronic diseases to identify the most effective behaviours and develop positive psychological attitudes to improve their conditions, and reduce healthcare cost. Sentiment analysis and opinion mining of emotion, affect, subjective experience and perception were performed to find factors that have a direct effect on people’s behaviours.
Diabetes
Census 2016
Census 2021

METHODOLOGY

Creating and Updating Estimates and Projections
CanaCode Lifestyle Clusters
Notes on Census NHS for Updating Super Demographics
Color codes and definition of indexes

Questions? Call Us

Feel free to call us and speak to a data analyst expert who can answer any question you might have regarding our software.

Call 416.760.8828

Schedule a Demo

If you want a more in depth look into how Polaris can help your business, contact us and we’ll schedule a complete demo of our services.

Schedule a Demo

Take a Tour

Learn more about our features including our 11 modules and 150+ targeted reports that will help you boost your marketing ROI.

Take a Tour

Data Update
CanaCode Summary
CanaCode Major Lifestyles
CanaCode Niche Lifestyles
Standard Geography
Geographic Terms
Type of Census Division
Type of Census Sub-Division
Data Sources
Vividata Data Product Description
Numeris Data Product Description
Numeris Scale Conversion