POLARIS INTELLIGENCE Our innovative and easy to use online application

Our online research platform connects your business with strategic consumer data, spatial intelligence, and analytical intelligence.

Software

CUSTOMER PROFILING

Know your customers better than they know themselves. Receive reports on demographics, shopping patterns, media consumption and much more.

Software

TRADE AREA ANALYSIS

Get to know the neighbourhood for your new location. Designate flexible trade areas by drive time, or with custom circles or polygons on our digital maps.

Software

POINT OF INTEREST ANALYSIS

Keep your friends close and your competitors closer. Analyze nearby competitors and discover market insights your rivals might miss.

Software

TARGETING PROSPECTS

Combine variables and create a customized target score for each prospect to differentiate between them. Focus your marketing efforts on your best potential customers.

Software

MAPPING CENTRE

Immediately pinpoint where your ideal customers are, using vibrant heat maps and thematic maps. Acquire spatial insight into customer patterns, demographic profiles, and business locations.

Software

DATA MINING

Integrate marketplace data with your own data and use the Data Mining module to explore correlations, create custom clusters, and do targeting on your custom clusters.

Software

ANALYTICAL MODELS

Use a Gravity Model and customer location data to define trade areas, use Feature Selection to find key traits and optimize media planning, or Customer Allocation to assign your customers to your closest store or branch by distance or drive time.

FIND OUT MORE Think you really know your customers?

Polaris intelligence data insights help you learn your market’s spending habits and media engagement, so you can develop personalized, targeted campaigns and build stronger customer relationships.

Software